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Russian industry commits to change advertising to children
On 20 October 2009 leading food and beverage advertisers in Russia co-signed a pledge to voluntarily commit to change their food and beverage advertising to children. The full text is available to download below (in English).
Signatories include: Coca-Cola, Kraft, Mars, Nestlé, PepsiCo, Unilever, Kellogg's/United Bakers. Each company commits to the following minimum criteria:
- No advertising of products to children under 12 years on TV, print and internet, except for products which fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines.
- No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.
The Russian Pledge Participants will do their best to promote physical activity and to supply consumers with meaningful and easy to read information on their products helping them to make informed choices. Each company will publish further information before the end of the year detailing their individual policies.
WFA Managing Director Stephan Loerke was present at the launch of the pledge in Moscow. The initiative was spearheaded by the Russian Association of Advertisers with full support from WFA. This industry commitment is part of a raft of self-regulatory initiatives taken by advertisers across the globe. For further coverage of similar initiatives click here.
For more information please contact Will Gilroy firstname.lastname@example.org